What is BART?
BART (Bipolar At Risk Trial) is a new multi-site trial that commenced in April 2022. The trial will take place in five different locations across the UK, including Manchester, Sheffield, Norfolk & Suffolk, Lancashire, and Birmingham.
This project (NIHR132622) is funded by The Efficacy and Mechanism Evaluation (EME) Programme, a joint venture between The Medical Research Council (MRC) and The National Institute for Health and Care Research (NIHR).
The main objective of BART is to evaluate the effectiveness of Cognitive Behaviour Therapy (CBT) for individuals who meet the criteria for being at risk of developing bipolar disorder, referred to as CBT for Bipolar At Risk (CBTBAR). The development was informed by the results of the previous Research for Patient Benefit trial which was conducted from 2015 to 2018 in GMMH.
What made our BART Animation process so unique?
At every stage of developing our illustrations and animation, our PPI Group were personally consulted and involved in feeding back creative ideas and direction for the recruitment animation.
Regular in-person and remote meetings took place to help the group shape the visual and stylistic approach and development of the illustrations and even added to the script of the animation.
This personal insight and feedback created something truly custom-made for every individual user experience.
Storyboard
Illustration & Animation
We chose to create an animated advertising campaign to promote the medical trial, casting a net as wide as possible to seek out participants across the country and boost recruitment.
We were focused on developing an engaging advertisement that wasn't patronizing or tonally off-putting for potential participants to boost engagement.
What made our BART Animation process so unique?
At every stage of developing our campaign, our PPI Group were personally consulted and involved in feeding back creative ideas and direction for the recruitment animation. Regular in-person and remote meetings took place to help the group shape the visual and stylistic approach and development of the illustrations and even add to the script.
Knowing how the market audience likes to engage helped us cater the recruitment videos to advertise directly to their taste. Creating engaging psychological trial advertisements that aren’t patronizing or tonally confusing affects how participants feel seen and interacted with.
Avoiding outdated terminology or ineffective imagery that isolates rather than encourages involvement meant the animation campaign was much more effective.
UK ethnic minorities are generally unserved by research. By consulting and collaborating with diverse groups we were able to better design and fit out animation to an underserved target audience to help our research and participation.
Knowing how people would like to be engaged with helped us cater the recruitment videos to advertise directly to their taste.
Creating engaging psychological trial advertisements that aren’t patronizing or tonally confusing effects how participants feel seen and interacted with. Avoiding patronizing terminology or outdated imagery that isolates rather than entourages involvement meant the animation campaign was much more effective.
If you have any questions or queries about creating your next animation project contact Steve below.
Or if you have any questions about the trial check out the Juice Website: https://www.juicementalhealth.com
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